The World Automotive Industry

The World Automobile Industry is enjoying the period of relatively strong growth and profits, yet there are many regions which are under the threat of uncertainty. Carmakers look for better economies, market conditions which are ideal to have a successful stay in the industry. The automotive industry has a few big players who have marked their presence globally and General Motors, Ford, Toyota, Honda, Volkswagen, and DC are among them. It has also been suggested that automotive industry has accelerated more, after the Globalization period, due to easy accessibility & facilities among nations and mergers between giant automakers of the world.

Moreover, the advancements in industrialization led to a rise in the growth and production of the Japanese and German markets, in particular. But in 2009, the global car and automobile sales industry experienced a cogent decline which was during the global recession, as this industry is indirectly dependent on to economic shifts in employment and spending making, it vulnerable. While demand for new and used vehicles in mature markets (e.g. Japan, Western Europe and the United States) fell during the economic recession, the industry flourished in the developing economies of Brazil, Russia, India and China. Boost in global trade has enabled the growth in world commercial distribution systems, which has also inflated the global competition amongst the automobile manufacturers. Japanese automakers in particular, have initiated innovative production methods by adapting and modifying the U.S. manufacturing model, as well as utilizing the technology to elevate production and give better competition. The World Automotive industry is dynamic and capacious, accounting for approximately one in ten jobs in developed countries.

Developing countries often resort to their local automotive sector for economic growth opportunities, maybe because of the vast linkages that the auto industry of the country, has to other sectors. China is by far the largest market for sales followed by Japan, India, Indonesia, and Australia. Sales figures of 2005 to 2013 indicate that sales for vehicles in China doubled during this period, while Indonesia and India also benefited. However, there was slump in sales during this time in Australia, New Zealand, and Japan. Interestingly, this year competition in the truck segment has become more intense, with the three big U.S. automakers striving for supremacy in both performance and fuel economy. The Japanese aren’t giving up, either, with both Toyota and Nissan launching new pickups in 2015.

India is the seventh largest producer of automobiles globally with almost an average production of 17.5 million vehicles with the auto industry’s contribution amounting to 7% of the total GDP. It has been estimated that, by 2020 the country will witness the sale of more than 6 million vehicles annually. India is expected to be the fourth largest automotive market by volume in the world where, two-wheeler production has grown from 8.5 Million units annually to 15.9 Million units in the last seven years and tractor sales are expected to grow at CAGR of 8-9%, in next five years, making India a potential market for the International Brands. As 100% Foreign Direct Investment is allowed in this Sector, India is expected to have a speedy expansion, to, soon to become the largest automobile Industry. While India is second largest manufacturer of two- wheelers and largest of motorcycles, it is also estimated to become the 3rd largest automobile market in the world by 2016 and will account for more than 5% of global vehicle sales. As large number of products are available to consumers across various segments, providing a large variety of vehicles of all the types, manufacturers aim towards customer satisfaction and loyalty.

Following the FDI policy, entry of a number of foreign players with reduced overall product lifecycle and quicker product launches have become a regular occurrence in the automotive industry of the country. Indian auto market is seen as the potential market which can dominate the Global auto industry in coming years. Moreover, giant dealers and manufacturers are inclining towards the country because of ease of financial norms as well as an environment so conducive to support in their projects.

With Narendra Modi’s Make in India Campaign, the automotive industry is expected to witness quite a few changes, where 800 Cr have been allocated in the Budget to promote the Energy and Hybrid Vehicles manufacturing. This move is expected to cut down the prices making these electric and hybrid vehicles cheaper and more eco-friendly. It is also expected that this move will curb down the carbon dioxide emissions to 1.5% till 2020. This program will subsidize the purchase of new hybrid and electric cars, as well as other vehicle types. It specifies incentives of up to 29,000 rupees for scooters and motorcycles, and up to 138,000 rupees for cars. Three-wheeled vehicles, light commercial vehicles, and buses will also be eligible for incentives of varying amounts as well.

The used cars sector in India has emerged as one of the major industries due to its easy accessibility and lower rate of interests. But growth in used car sales are lower than new car sales as people still prefer to purchase new cars as opposed to buying used ones. A big reason of this could be the fact that there is a reduced supply of used cars, and high prices of these used cars are pushing the consumers to opt for the low priced new cars. But despite of lower growth compared to new cars segment, used car industry has been showing a fast and steady growth. According to the industry analysts, the sales of used cars are expected to boost up in the next few years.

Till last decade, consumers were involved in unorganised sector of Used Vehicles industry, there were no organised players to assist the consumers in buying of used vehicles, and about 60% of used vehicle sales were customer to customer where there is a trust factor. The remaining sales were managed by the local dealers. But then in 2001, Maruti came with the first company of selling used cars in 2001- Maruti True Value. Despite the automobile industry witnessed slow sales numbers in the last few quarters, the used or pre-owned car segment is growing fast, and is likely to accelerate in future. In fact in the last fiscal year, more used cars were transacted, 10% more than the new ones, according to the assessment by Maruti Suzuki India Ltd. and Honda Siel Car India Ltd. With the organised players stepping in, the used cars market has benefited from fair deals, warranties, better retail network, credibility, transparency, easy availability of finances. These have all made buying a used car easy. Organised used car showrooms provide the platform to the prospective consumers to choose cars from various brands and segments. Car makers have realized the potential of used car market and are making conscious decisions to operate in the pre-owned car sector also. Besides exhibiting multiple brands, the branded used car retailers, also offer one-stop shop for all inquiries and grievances. All the major Car dealers have now established their pre-owned car segment retail showrooms, Maruti True Value, Ford Assured, Hyundai Advantage and Toyota U Trust are some of the major used car dealers.

Constant decline in fuel prices and better financial policies in the past year are the factors that are being expected to be the reasons for the number of new buyers to be increased in the market, which declined in 2013-14. But during this period, one segment that benefited from this decline was the used vehicle market, with increased awareness, financial reforms and organized firms. Most of these used cars buyers are younger people who prefer buying Pre-owned cars which come at lower prices and they get a good bargain for the same. Indian used vehicle market which is still, almost quarter of new vehicle market is growing at a rapid pace. The Pre-owned car sector is expected to grow by 15-18% in coming years.

Also with the rising in number of organized players have boosted the amount of confidence people are putting in buying a pre-owned car. These players not only offer a good line up of used cars but also offer finance & extensive vehicle check facility for 100% customer satisfaction.

The Automotive Industry is an important part of every economy as it is interrelated to growth of sectors of the economy. India as one of the progressing economy is resolving towards making its automobile industry more and more successful ultimately, linking it to overall development. With the Make in India Campaign and promotion of eco- friendly vehicles, India is expected to soon to become largest automobile industry globally. Used vehicle industry is expected huge gains with more and more people resolving to it along with the growth in the new car market. With more resources for the buyers and sellers, the automotive industry is expected to flourish meritoriously in coming future ultimately taking the country forward.

Mining Industry Builds Up Smart Solutions

The present-day mining industry provides large-scale possibilities for the latest automotive and connective technologies to be tested out.

It goes without saying that the process of recovering the planet’s natural resources is hard. Apart from being difficult, it can be environmentally damaging. In these circumstances human safety is of top priority. It is provided by such IT revolutionary systems as: ‘extreme Wi-Fi’ that is able to cover vast deserts; autonomous vehicles that deal with extracting vital minerals and rocks without the need for operator action; smart communications that warn employees if they get close to gigantic machines and much more. The experts in the field believe that the potential of these systems will help to achieve the ambitious goal of the fully autonomous mining site, where the actual presence of humans is not required.

Smart mining premises

All the leading manufacturers of mining machinery are currently developing the best autonomous practices to increase efficiency and productivity, reduce cost, and lower emissions without sacrifice of safety. By using connectivity and valuable data analytics they develop the optimal dig patterns at the coalface and enable the vehicles of exact autonomous routing. Mining has become the mutual combination of big industry, big data and big money.

The underground IoT provider

One of the most ingenious contributions to smart mines so far is the Smart Rockbolt. Basically, this is the device that creates an underground Internet of Things. The global mining industry uses 100 million of bolts every year. These tools are used to prop up walls and ceilings during dynamiting. The concern is that they are rather susceptible. Being damaged, they lose their load bearing capability. As a result, there is the risk of deadly collapsed tunnels and cavities.

The innovative Smart Rockbolt was designed at Lulea University of Technology in Sweden and has an impressive list of virtues. It is equipped with sensors that measure vibrations and strain. When linked to 4G or Wi-Fi it empowers a mesh network with the might of a 24/7 safety monitoring system. What is more, a single non-rechargeable battery cell is able to run for years.

The art of geofencing

Geofencing technology serves to keep workers away from dangerous equipment. It is integrated with various microclimate monitoring systems, which benefit from sensors that measure humidity, temperature, sound and gas levels in the area. In case of any problems mining workers and engineers receive the corresponding text messages on their phones. Employees can get warnings not to enter an area because the air quality is not satisfactory or because there is heavy machinery working. A worker also can send an alert to the control center when they are in need of assistance. Another important value of the technology is that it can give real-time feedback on the physical condition of workers (e.g. blood pressure, heart rate, etc.) by means of special wearable devices.

The ultra-reliable Wi-Fi

To guarantee successful remote operation, the connectivity should be just flawless. But in case of the open mines somewhere in high mountain ranges the task demands a lot of effort. Sometimes, the environmental conditions are so tough, that for electronics it’s like going to Mars. But there is such advanced networking equipment with ruggedised routers that allow remote mining and construction workers to take advantage of the so-called ‘extreme Wi-Fi’ everywhere they go.

The need for 5G

Providing reliable connectivity that is flexible and durable enough for underground mining operations is quite a challenge. To arrange the work of autonomous mining machinery on a regular basis, the connectivity should be of no less than the 5G standard. Telecommunications equipment companies have already launched the projects that aim at investigating how to remotely control monster-like vehicles. For this reason, distributed radio networks with carefully arranged antennas are being set up in the mines to deal with the long underground tunnels and rough walls.

Mine of the future

Autonomous haulage around the mine is not a dream, but the reality that is tested nowadays at the Pilbara iron ore mine in Western Australia. The concept under the big name ‘Mine of the future’ is being realized with the help of 69 partially autonomous trucks. Other outstanding plans include automated drilling and even a fully autonomous long distance railway to get the ore to market.

In the near future a fully remote control over dump trucks is planned to be ensured through an electric steering module, installed between the steering wheel and valve. Moreover, the trucks will use data from the on-board sensors, as well as digital maps that will help to navigate around a mine and identify an exact location for dumping.

Great Expectations

Alongside big behemoths in the form of haul trucks, there are smaller versions of transportation trucks in the form of tippers that are also used for bulk cargo haulage around a mining site. Autonomous transport solutions for construction sphere have become one of the prime concerns for Swedish automotive manufacturers. Thus, Scania tippers represent the company’s ongoing commitment to profitability and sustainability. As an initial result, two collaborating construction vehicles from Scania have already demonstrated its self-driving abilities. A distinctive feature of the project is that its final goal is not to take away the need for human intervention but to make the driver to be a key player in proficient autonomous transporting and dumping solutions.

Find the Best Advertising Space for Your Business

Advertising in the right place is just as important as what you have to say in your ads. You probably spend a lot of time finessing your marketing material to convey just the right message, but how much time have you spent analyzing where to broaden the reach of your marketing efforts?

Ask the Right Questions
To find the best space for your marketing message, think about where your customers are:

What do your customers do for a living?
What do your customers do for fun?
What TV shows do your customers watch?
What radio stations do your customers listen to?
Do your customers read news in a paper or online?
What websites do your customers frequently visit?
What kind of giveaway would your customer remember you by?

In selecting advertising space, it’s important to get your message to the places where your potential customers are likely to be. Ever blasted your marketing out to the world only to receive nothing in return? It’s equivalent to a fisherman randomly going out into the ocean and casting his net without a clue as to whether there are actual catches to be had. Make sure you know where your fish hang out before casting your net.

Think Beyond Normal
Sometimes this requires thinking outside the box.

Traditionally, marketing efforts focus on the same old marketing channels, such as TV, radio, and print. To keep up with modern marketing trends, you have to think beyond what’s worked in the past, and look for new ways to get your message broadcast to the most potential customers.

Hence the internet. It is safe to say that where traditional channels dominated for decades and decades, the age of the internet has taken over. Companies like Apple, Google, Olark, Twitter, and LinkedIn have literally made billions by either being the first to optimize or get in front of the internet craze. Startups have since made millions by approaching the masses online in a new way, like Imgur, who saw a need online, started an app, and proceeded to become a stable in millions of people lives.

All that to say, your target market is online and taking advantage of the internet every single day. Companies have proven that if you can get in front of your market online you can generate viral amounts of traffic for cheap or free. Take advantage of the new markets before they become the old markets.

In the same vein, find products that think outside the box, maybe tapping a new marketing space like screen cleaner stickers that are customized with your logo and info but sit on the backs of phones or tablets. These products are innovative and take up some primetime space.

At Pristine Screens, we help businesses get their message out to the widest audience possible through custom sticky screen cleaners.